Thongs and Celebrity Endorsement, Does it Actually Promote Lingerie Sales?
With the womens lingerie market brimming with a huge range of womens lingerie brands ranging from low cost and inexpensive to designer and premium designer, the battle for the most market share is growing harder and harder.
The female underwear market including bras and corsets is worth over 2 billion pounds within Britain. With such a big market the number of bra brands who are using well known celebrity endorsements have seen an increase. The latest celebrities to put their face and bodies to female lingerie brands include Melanie B from the original Girl Power group the Spice Girls, Katie Price and footballer wife Louise Redknapp.
The Spice Girl signed a lucrative with underwear giant Ultimo for a substantial half a million pounds. The pop star Melanie B has been in the gym to show off her six pack in the press photos for the new range of ultimo underwear. She follows in other famous celebrity footsteps. Another famous celeb that modeled for a lingerie organisation is the gorgeous Louise RedKnapp, she modeled for Triumph. The increase in lingerie sales for the womens underwear brands using female celebrities to endorse their bras and knickers have worked. Once you have your Autumn wardrobe sorted out, next up is to update your lingerie.
A celeb endorsement will work well when the brand matches itself up with a famous person who has the same values and is a compatible match to the product and the knicker and bra brands target market audience.
