If you hate cold calling, and even if you don’t, you should start capitalizing on the work you’ve already done.
So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for [...]

This type of marketing is akin to an auction house. Your web site promotes merchandise and for all your effort, every last sale pulls in money. There’s much less work, very few operating costs, it sells 24/7, and what is even better, it’s relatively easy to learn

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